MSME Business Coaching in India

MSME Business Coaching in India through structured advisory, specialist counsel, training, peer access, and growth guidance. GAPS helps Indian MSME owners address governance, taxation, subsidies, finance, recruitment, succession, digital strategy, and market expansion through an application-only programme led by Rajiv K Chawla and supported by an expert panel.

Indian MSME owner consulting with business advisors in a professional coaching session

Our MSME Business Coaching Services

Structured coaching and specialist advisory support for Indian MSME owners navigating growth, governance, finance, and succession.

Growth Advisory

Receive personalised guidance on business growth, operating challenges, market entry, digital strategy, and decisions affecting the long-term direction of your MSME.

Structured Training

Build practical business knowledge through expert-led sessions covering areas such as GST, ITR, labour laws, hiring, and the GeM portal.

Subsidy Support

Identify potentially applicable government subsidies and schemes, then receive support with discovery, filing, business structuring, and related compliance matters.

Expert Business Guidance

Structured Support for MSME Growth

GAPS combines personalised access to specialist counsel, structured training, peer discussions, and growth guidance for Indian MSME owners. Support spans governance, direct tax, GST, legal matters, subsidies, finance, recruitment, succession, digital strategy, and personal wealth management. The application-only model is designed for owners seeking a focused, full-year advisory environment rather than disconnected, one-off business consultations.

MSME owner discussing growth strategy with an expert advisory panel
The GAPS Difference

Why Choose GAPS?

A structured advisory environment built around the realities of Indian MSME ownership.

Expert Panel

Access specialist guidance across governance, taxation, subsidies, legal matters, finance, recruitment, and growth strategy.

Founder-Led

Learn from Rajiv K Chawla’s experience operating businesses and mentoring more than 800 business owners across India.

Structured Support

Combine personalised advisory, online learning, in-person events, peer access, and ongoing business guidance.

Application Only

A mutual fit assessment helps create a focused environment for Indian MSME owners seeking meaningful support.

Meet The GAPS Advisory Team

Specialist counsel supporting Indian MSME owners across critical business functions.

Portrait of Rajiv K Chawla, Founder and Lead Mentor of GAPS

Rajiv K Chawla

Founder and Lead Mentor

Rajiv K Chawla is the Founder and Lead Mentor of GAPS, the Growth Accelerator Program for SMEs, built to give Indian MSME owners the structured support he wished he had earlier in his own career. He is Founder and Chairman of Jairaj Group and Founder and Chairman of I AM SME OF INDIA, and has served as a board member of NSIC as well as on government committees including SIPEC and RAMP. Drawing on decades of experience running, losing, and rebuilding businesses, Rajiv has personally mentored more than 800 business owners across India. His leadership of GAPS reflects a deep commitment to helping MSME owners navigate governance, growth, and succession challenges with clarity, structure, and access to trusted expert guidance throughout their entrepreneurial journey.

Portrait of CS Dr. Ajay Garg, Corporate Governance Counsel

CS Dr. Ajay Garg

Corporate Governance Counsel

CS Dr. Ajay Garg serves as Corporate Governance Counsel at GAPS, bringing more than 35 years of experience in corporate governance, board structuring, and regulatory compliance. As a Company Secretary and doctorate holder, he has guided numerous owner-run businesses through the complexities of building sound governance frameworks and sustainable organizational structures. Within GAPS, Dr. Garg advises MSME owners on compliance requirements, holding entity structures, and board-level decision-making, helping businesses formalize their operations as they scale. His extensive background enables him to translate complex governance principles into practical, actionable guidance for Indian entrepreneurs. Dr. Garg is committed to helping business owners build resilient, well-governed companies that are prepared for growth, succession, and long-term sustainability across India's diverse MSME landscape.

Portrait of CA Sangeet K Gupta, Direct Tax and Financial Health Counsel

CA Sangeet K Gupta

Direct Tax and Financial Health Counsel

CA Sangeet K Gupta is the Direct Tax and Financial Health Counsel at GAPS, with over 30 years of experience as a Chartered Accountant specializing in direct tax strategy and financial health assessment for owner-run businesses. He works closely with MSME owners to strengthen audit readiness, optimize tax positions, and build robust financial practices that support sustainable growth. His deep understanding of the financial challenges facing Indian small and medium businesses allows him to provide practical, tailored counsel rather than generic advice. Within the GAPS programme, Sangeet helps members assess the overall financial health of their enterprises and plan proactively for compliance and fiscal efficiency. He is dedicated to empowering business owners with the financial clarity and confidence needed to make sound strategic decisions.

Portrait of CA Rajesh K Khandelwal, GST and Indirect Tax Counsel

CA Rajesh K Khandelwal

GST and Indirect Tax Counsel

CA Rajesh K Khandelwal serves as GST and Indirect Tax Counsel at GAPS, bringing a rare combination of credentials as a Fellow Chartered Accountant, Company Secretary, LLB holder, and CPA from Ireland. With more than 500 tax lectures delivered as GST faculty for NACIN, he is recognized as a leading voice on indirect taxation in India. Within the GAPS programme, Rajesh guides MSME owners through the complexities of GST compliance, indirect tax planning, and regulatory changes that directly impact their operations. His extensive teaching background allows him to simplify technical tax concepts into clear, actionable strategies for business owners. Rajesh is committed to helping Indian entrepreneurs stay compliant while optimizing their tax positions, ensuring their businesses are well-prepared for audits and regulatory scrutiny.

Portrait of Nirmal Bansal, Wealth Management Counsel

Nirmal Bansal

Wealth Management Counsel

Nirmal Bansal is the Wealth Management Counsel at GAPS, bringing specialized training from UCLA to help Indian MSME owners build and manage personal wealth alongside their businesses. He focuses on a critical but often overlooked challenge for entrepreneurs: separating personal financial security from business risk. Within the GAPS programme, Nirmal works closely with business owners and their families to design wealth strategies that protect long-term financial stability regardless of business performance. His approach combines global best practices in wealth management with a practical understanding of the Indian business context. Nirmal is dedicated to ensuring that MSME owners not only grow successful companies but also achieve lasting personal financial security for themselves and future generations.

Portrait of Lekhraj Sharma, Chief Nodal Officer

Lekhraj Sharma

Chief Nodal Officer

Lekhraj Sharma serves as Chief Nodal Officer at GAPS, bringing 30 years of experience in administrative systems to ensure the programme runs smoothly for every member. He is responsible for coordinating the 30 annual touchpoints, including online sessions and in-person events, that form the backbone of the GAPS experience. Lekhraj works behind the scenes to manage logistics, scheduling, and communication, ensuring MSME owners can focus on learning and growth without administrative friction. His decades of operational expertise make him instrumental in maintaining the structured, reliable delivery that defines the GAPS programme. Lekhraj is committed to providing every member with a seamless, well-organized experience throughout their year-long journey with GAPS.

Portrait of Parminder Singh, Chief Subsidy Officer

Parminder Singh

Chief Subsidy Officer

Parminder Singh is the Chief Subsidy Officer at GAPS, bringing more than 30 years of experience working with central and state government schemes to support India's MSME owners. He specializes in helping businesses identify, apply for, and successfully claim grants and incentives that many owners are unaware they qualify for. His deep knowledge of subsidy programmes across various sectors allows him to guide GAPS members through often complex application processes with confidence. Parminder plays a vital role in unlocking financial support that can significantly impact a business's growth trajectory. He is committed to ensuring that Indian MSME owners fully leverage available government support, helping them access capital that strengthens their operations and competitive position.

Portrait of Shubham Verma, Growth, GTM and Digital Counsel

Shubham Verma

Growth, GTM and Digital Counsel

Shubham Verma is a founding member and coordinator of GAPS, serving as Growth, GTM and Digital Counsel for the programme. A serial entrepreneur and Shark Tank India finalist, he brings firsthand founder experience to his advisory work with MSME owners on digital strategy, go-to-market planning, and AI adoption. Shubham helps businesses navigate new-market entry and modernize their operations through practical digital transformation. His entrepreneurial background gives him a unique understanding of the challenges facing growing businesses, allowing him to offer advice grounded in real-world experience rather than theory alone. As a founding member of GAPS, Shubham is deeply invested in the programme's mission and committed to helping fellow business owners accelerate their growth through smart digital strategy.

Portrait of Adv. Rahul Gautam, Legal Counsel, Supreme Court

Adv. Rahul Gautam

Legal Counsel, Supreme Court

Adv. Rahul Gautam is the Legal Counsel, Supreme Court, at GAPS, bringing more than 10 years of experience practicing commercial law before the Supreme Court of India. He specializes in contracts, intellectual property matters, and commercial dispute resolution, providing GAPS members with reliable legal guidance for navigating business risks. Rahul helps MSME owners protect their interests through sound contractual practices and offers support when disputes arise, minimizing disruption to business operations. His experience at the highest levels of the Indian legal system ensures that GAPS members receive informed, credible counsel on critical legal matters. Rahul is dedicated to helping business owners understand and manage legal risk so they can focus confidently on growing their enterprises.

Portrait of Sudiep Kumar, Placement and Recruitment Counsel

Sudiep Kumar

Placement and Recruitment Counsel

Sudiep Kumar serves as Placement and Recruitment Counsel at GAPS, specializing in building leadership teams for growing businesses. He helps MSME owners identify, attract, and recruit skilled business operators and operational talent needed to scale their organizations effectively. Recognizing that many growing companies struggle to find the right leadership and operational hires, Sudiep provides GAPS members with practical recruitment strategies and access to talent networks. His expertise addresses a critical gap for owner-run businesses transitioning from founder-dependent operations to professionally managed teams. Sudiep is committed to helping Indian entrepreneurs build strong, capable teams that can sustain growth and support long-term business success beyond the founder's direct involvement.

Frequently Asked Questions

What is MSME Business Coaching in India?

MSME Business Coaching in India provides structured guidance for owners managing growth, governance, finance, taxation, subsidies, recruitment, succession, legal matters, and digital strategy. GAPS delivers this support through an application-only growth accelerator that combines personalised advisory, expert-led training, peer discussions, and access to specialist counsel for Indian MSME owners.

Who is eligible for the GAPS Premium programme?

What does the GAPS Premium programme include?

Which business areas does GAPS provide guidance on?

How does the application process work?

Can GAPS help with government subsidies and schemes?

Does GAPS support family business succession?

Is GAPS suitable for service businesses as well as manufacturers?

Still Have Questions About GAPS?

Speak with the team about programme fit and your business priorities.

Featured Recognition

Awards and Recognition

News18 recognition for GAPS

Featured in News18

GAPS has been featured in News18.

Fortune India recognition for GAPS

Featured in Fortune India

GAPS has been featured in Fortune India.

The Financial Express recognition for GAPS

Featured in The Financial Express

GAPS has been featured in The Financial Express.

NDTV recognition for GAPS

Featured in NDTV

GAPS has been featured in NDTV.

Zee News recognition for GAPS

Featured in Zee News

GAPS has been featured in Zee News.

Discuss Your MSME Growth Goals

Share your business priorities and learn whether GAPS is the right fit for your next stage of growth.

Contact Us Today

For immediate assistance, feel free to give us a direct call at +91 959 111 1111.